The ghost of my Superbowl past.
It’s Superbowl time again. I can’t say that I’m the biggest sports fan beyond my own fairweatherness. And since the Vikes didn’t disappoint our choking expectations in the most idiotic playoff game ever, I’ll be watching the big game for the commercials.
I’ll be paying attention and taking notes, since I’m expected to give accurate commentary on the news programs on Monday.
In honor of America’s excuse to get drunk on a Sunday night, I’m posting my Staples Superbowl spot from 2004 “The Supply Room Czar.” The idea was inspired by a real guy in the office named Randy, who gave preferential office help to those who plied him with baked goods.
The commercial was well received by those who saw it. The catch was that not many saw it, since it ran just seconds after Janet Jackson was the victim of a “wardrobe malfunction.”
The cream puff mafioso was actor Joe Viterelli. Sadly, Joe didn’t have the opportunity to see himself on the Superbowl, since he died just two weeks after we shot it. But don’t feel too bad for him, he took half of his $120,000 payment in cash the day of the shoot, and flew to Vegas afterward with his much younger, asian “traveling companion.” Good for you Joe. Rest in peace.
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